Workshop on Social Media
to Engage Customers & Build your Brand
( Twitter, Facebook, LinkedIn, You Tube)
by Vivek Bhargava & Benedict Hayes
13 OCT 2011 - The Claridges, DELHI
14 OCT 2011- Intercontinental, The Lalit, MUMBAI
22 OCT 2011- Courtyard Marriott, CHENNAI
Introduction
Google has become the largest media company in the world. If Facebook was a country, it would be the 4th largest country in the world. TV took 13 years to reach 50 million users, while Facebook added 100 million users in nine months. As they say, “if you can’t fight them – join them”. Social Media and Search can help you beat your competition. The workshops shall share tips and tricks of implementing search and social media strategy for any large enterprises as well as Small and Medium businesses.
The seminar will cover understanding Paid and Organic Search, different social media platforms and how each needs to be leveraged differently to gain a competitive edge. Lastly, it will cover global and local case studies on each of the above.
Target Audience:
This workshop is designed for mid-level/senior marketing executives responsible for developing and implementing marketing strategies in midsize-to-large product and service companies.
Programme Benefits:
• Migrate traditional marketing activities to your online marketing
• Become familiar with the components of online communications programs
• Monitor the Web for “buzz” about your brand
• Implement and measure search engine optimization and paid search techniques
• Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
• Generate interest and buy-in from senior executives and other organizational stakeholders
Course Structure:
SOCIAL MEDIA Program Details
Section 1: Leveraging the Power of Facebook
• Understanding the various tools and options available on Facebook
• Discussing tips and techniques on utilizing and optimizing the various marketing options offered on Facebook
• Discussing methods to create profound customer engagement
• Identifying Case Studies of organizations who have used Facebook to optimize performance
Section 2: Leveraging the Power of Twitter
• Understanding how Twitter’s product life cycle has evolved
• Discussing tips to encourage customers to advertise on Twitter
• Identifying tweet categories and discussing the nature of tweets that give maximum traction
• Discussing case studies on how brands have made it big using Twitter
Section 3: Leveraging the Power of LinkedIn
• Understanding the difference between LinkedIn Groups, profiles, etc
• Discussing how LinkedIn Jobs can be effectively leveraged to pull in the best possible talent
• Discussing tips and techniques to create an effective LinkedIn profile
YouTube Advertising
• Discussing how YouTube, Promoted Videos and ads can be efficiently utilized to optimize performance
• Understanding the concept of a Brand Channel and measuring its effectiveness
• Identifying case studies on YouTube advertising to get a glimpse of how this medium is being leveraged
• Live Demonstration of an account to see how Search Marketing actually works
Section 4: Advertising on Social Media:
• Understanding how Facebook, Twitter and LinkedIn can be leveraged to effectively advertise and convert prospects
• Discussing various metrics that can be used to measure social media performance
• Identifying Case studies and Videos on Social media to understand how companies have utilized this medium to the maximum
• Discussing how blogs can be leveraged to generate better ROI
• Identifying best practices to be followed while blogging
Faculty
Mr. Vivek Bhargava
is the founder and Managing Director of Communicate2, which has evolved from a Full Service Interactive Agency into a Search and Social Media Specialist organization. Vivek has spent the last 10 years guiding the Digital Advertising Strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and Global Markets.
Vivek has also spent 2 years in Dubai, understanding how the media markets of Middle East and Africa function. He has travelled to more than 40 countries on various Consulting and Project Assignments.
Mr. Benedict Hayes
Head of Enterprise Organic Search Division (SEO)- Communicate 2
Benedict Hayes brings with him more than 9 years of Enterprise Search Experience in the UK market which is regarded as the most competitive search market in the world.
Benedict was the Account Director at Tamar, the Largest Organic Search agency for the Financial Sector of UK and Managed Search for clients such as Citibank, Royal Bank of Scotland, Allianz, Empire Stores and Egg.com.
Prior to Tamar, Ben has extensively worked in the Affiliate Marketing Industry and ran the PPC operations of Web Diversity for 5 years, one of the leading PPC companies of UK (acquired by Think Partnership).
Ben has been one of the first Google Adwords Qualified professional as well as the Yahoo Search Ambassador in UK.
Timings
9:30 am - 5:30 pm , Registration begins at 9:00 amHow to Register
• Fees: Rs.7,500/- +10.3 % service tax per person
• Please write to register@princetonacademy.in / Call -022 66976892
• Mention the name of participant, company, contact details .
• Cheque favouring Princeton Academy Mumbai II Pvt. Ltd. payable at Mumbai.
• Fees includes lunch, tea, course material etc.
Register for Seminar
Online Registration form
Contact us
Registered Office Address
Princeton Academy
502 Shalimar Morya Park,Link Road,Andheri [W], Mumbai - 400053. INDIA
Tel: +91 22 66976892 | Fax: 022 26733060
Email: register@princetonacademy.in
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