Todayâ€™s Web is a more powerful marketing tool than ever. The Internet has drastically changed the dynamics of the merchant/customer relationship.
Now when itâ€™s time to make a buying decision, customers increasingly turn to the Web for product and company information. They expect companies to be transparent, open and honestâ€”and when given a choice spend their money with those that are.
This Social Media and Search Marketing training workshop and seminar provides marketing professionals with concrete techniques for applying social media strategies and tools to their overall marketing portfolio.
By exploring social networking, mobile marketing, online communities, viral marketing, wikis, videos and blogs, you will learn how to build brands in a highly networked world.
Youâ€™ll return to work with ready-to-use job aids and templates, including media strategy checklists, reporting forms and more.
How You Will Benefit From This Workshop
Â Â·Â Migrate traditional marketing activities to your online marketing
Â Â·Â Become familiar with the components of online communications programs
Â Â·Â Â Monitor the Web for â€œbuzzâ€ about your brand
Â Â·Â Â Implement and measure search engine optimization and paid search techniques
Â Â·Â Â Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
Â Â·Â Â Generate interest and buy-in from senior executives and other organizational stakeholders
Â Â·Â Â Learn how to add Mobile Marketing a dynamic new component to your present marketing mix withoutÂ breaking the bank
Â Â·Â Â See how to grab the attention of specific audiences anytime, anyplace through Mobile Marketing
Â Â·Â Â Find out how to take full advantage of mobile marketingâ€™s high â€œmessage-read rateâ€ (an astounding 95%!)
Who Should Attend the Training
This seminar is designed for marketing professionals , mid to senior level marketers, who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.
Â Programme Content: Social Media, Search and Mobile Marketing training
Â Integrating Online Marketing into the Overall Marketing Mix
Â â€¢Â Â Brand building and awareness over the Web
Â â€¢Â Â Online market research: what works, what doesnâ€™t and how to adjust quickly
Â â€¢Â Â Identifying online communities where your customers congregate
Â â€¢Â Â Discovering likes and dislikes of your customers to refine your product offerings
Â â€¢Â Â Using word of mouth, word of Web and buzz marketing
Â â€¢Â Â Lead generation/affiliate marketingâ€”the automated referral network
Â Social Networks and Successful Online Community Programs
Â â€¢Â Â Creating a Web-friendly, open and transparent company
Â â€¢Â Â â€œTell me, donâ€™t sell me,â€ the informational vs. promotional rules of the road
Â â€¢Â Â Using targeted marketing within social networks
Â â€¢Â Â Facebook, Linked In and Twitter etc.
Â â€¢Â Â Defending and assuring accurate representation of your product online
Â Effective Online Marketing Communications Programs
Â â€¢Â Â Â Working with and leveraging bloggers
Â â€¢Â Â Â Setting up your corporate marketing blog and getting it noticed
Â â€¢Â Â Â Using RSS feeds to generate traffic
Â â€¢Â Â Â Disseminating online marketing intelligence throughout your organization
Â â€¢Â Â Â Elements of a successful podcasting strategy
Â â€¢Â Â Â Publicizing videos and getting them to â€œgo viralâ€
Â Search Engine Marketingâ€”Optimize and Advertise
Â â€¢Â Â Â Key factors of search
Â â€¢Â Â Â The leaders in paid search
Â â€¢Â Â Â Tools and key players for SEO and SEM automation
Â Online Marketing Measurement and Metrics
Â â€¢Â Â Â Measuring what matters: online sales, Web visitation, time on site, lead capture, participation and interactivity
Â â€¢Â Â Â Leveraging online ratings networks
Â â€¢Â Â Â List of online marketing analytics software providers
Â â€¢Â Â Â The engagement scorecard: How well are you engaging your customer, building the brand and increasing sales?
Â Mobile Marketing
Â Reach more customers with an effective mobile marketing strategy.
Â Itâ€™s up close, itâ€™s personal, itâ€™s always onâ€”and it demands attention. Wireless devices of all kinds are everywhere, and so are the potential customers carrying them.
Â â€¢Â Â Â Direct paths to engage this â€œalways-on, always-availableâ€ audience
Â â€¢Â Â Â Customer expectations and behaviors in a connected world
Â â€¢Â Â Â Comprehensive analysis of mobile marketing concepts, Methods and Best Practices
Â â€¢Â Â Â New technologies and platforms: smartphones, tablets and e-readers
Â â€¢Â Â Â Must-have Mobile Marketing strategies that compel involvement
Â â€¢Â Â Â Campaign design: before and after strategic decisions for every level of marketing involvement
Â â€¢Â Â Â Legal, ethical and privacy issues; mobile security
Mr. Vivek Bhargava
is the founder and Managing Director of Communicate2, a Search and Social Media Specialist organization. Vivek has spent the last 10 years guiding the Digital Advertising Strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and Global Markets.Â
Â As a result of Vivek’s Leadership, Communicate2 has emerged as a Dominant Player in the Banking and Financial Sector of India, as well as one of the largest Search Offshore firm providing services to Search Agencies in US and Europe. As the Chair of SEMPO India and Co-chair of SEMPO Asia Pacific, Vivek is focused on spreading awareness about Search Marketing in Emerging Markets.Â
He has travelled to more than 40 countries on various Consulting and Project Assignments.Â
Vivek regularly speaks at global events such as Ad-tech, SES, SMX, I-com and the Apex Internet conferences in India. He is also a regular guest faculty at top technical colleges such as IIT and Business Schools such as IIMs in IndiaÂ
Benedict Hayes- Head of Search and Analytics- iProspect Communicate 2
Benedict Hayes brings with him more than 9 years of Enterprise Search Experience in the UK market which is regarded as the most competitive search market in the world.
Benedict was the Account Director at Tamar, the Largest Organic Search agency for the Financial Sector of UK and Managed Search for clients such as Citibank, Royal Bank of Scotland, Allianz, Empire Stores and Egg.com. He has also assisted in flagship campaigns such as Tesco Car Insurance, where he helped increase car insurance quotes by 366%. He has also played a pivotal role in the rise of â€˜Compare the Marketâ€™ online. Within 18 months CTM came from nowhere to being a mainstay in the Google top 10 natural search results for over 25 different insurance products.
Prior to Tamar, Ben has extensively worked in the Affiliate Marketing Industry and ran the PPC operations of Web Diversity for 5 years, one of the leading PPC companies of UK (acquired by Think Partnership). Ben has been one of the first Google Adwords Qualified professional as well as the Yahoo Search Ambassador in UK. He has also spoken in many Search Conferences such as Search Engine Strategies. Â
Timings:Â 9:30 am – 5:30 pm , Registration begins at 9:00 am Â
Fees: Rs. 7,900/- +12.36 % service tax per person
- Please write toÂ firstname.lastname@example.org / Call -022 66976892
- Mention the name of participant, company, contact details .
- Cheque favouringÂ Princeton Academy Mumbai II Pvt. Ltd. payable at Mumbai.
- FeesÂ includes lunch, tea, course material etc.